& WHAT THEY WILL EXPERIENCE
DESCRIBE WHAT THE READER GETS
End with a promise to solve that problem once and for all.
SEE EXERCISE 5 FOR HEADLINE IDEAS
What kind of experience do you want your couples to have? This is a great place to address any false beliefs or secondary concerns your couples may have. Look back at the list of common concerns from Exercise 6. For example, photographers often hear couples say they're awkward in front of the camera. How do you solve that problem?
BEFORE: Share something they may not know about the process leading up to the big day. What's the first thing they can look forward to after they sign a contract?
01
Tell the reader what they can expect from you throughout your time work together.
THE PROCESS
WHAT TO EXPECT
HAPPY CLIENT's name
Insert another over-the-moon testimonial from a dream client, which helps potential clients see the value of your process. This can be a longer testimonial that they may have found on the Home or About pages. In general, testimonials can be longer the further into the site and further down the page the potential buyer is reading.
"THE BEST PART OF A TESTIMONIAL GOES HERE"
Raving Client Name
Really fabulous client feedback that ties into the through line of this page and what you've just talked about aboveReally fabulous client feedback that ties into the through line!
"TESTIMONIAL EMPHASIS HERE"
Raving Client Name
Really fabulous client feedback that ties into the through line of this page and what you've just talked about aboveReally fabulous client feedback that ties into the through line!
"TESTIMONIAL EMPHASIS HERE"
See Exercises 16 for services you’ll want to highlight on this page. Then, share both a featured product or service and the benefit it ultimately has for the reader.
Services
How do you help the reader get their wish? Why does it really matter? How does it make their wedding day even better?
BENEFIT
Write each section starting with an action verb as we've done here. Doing so makes the reader feel like they're being spoken to directly.
BENEFIT
And remember to keep these the same length so this section remains clean and visually appealing to the reader.
BENEFIT
Replicate this section as many times as needed to highlight your top features. But limit your featured services to (4-5) max.
BENEFIT
HAPPY CLIENT'S NAME
Really fabulous client feedback that ties into the through line of this page and what you've just talked about aboveReally fabulous client feedback that ties into the through line!
"TESTIMONIAL EMPHASIS HERE"
PRICING BEGINS AT
EXPLAIN WHAT & HOW YOU CHARGE
If you choose to present pricing, wait until you get to this section. And when you share it, don't use a dollar sign ($), commas, or decimal points, as you want the number to look as small as possible. If you don’t want to share pricing, encourage the reader to reach out for a custom quote.
